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Home  Design
& Branding Online
Design Web
Site & E-Commerce TightLink
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TightLink
Corporate Web Site & Brand Identity
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| Lower level pages
had navigation structures and colors unique to each
section. |
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The Challenge
TightLink had just received an identity overhaul from Fathom.
The next item on the list was their web site. The key
purpose of this site was to get visitors
to schedule a product demonstration. This is what we
believed to be the most valuable mechanism in generating
leads for the sales team. Several mechanisms were installed
to invite users to view the demo in exchange for contact
information. It was clear that our design and
content needed to persuade guests to learn more about
the product.
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| Ease of navigation
was critical in getting users directed to their destination
and attracting them to an online demonstration. |
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The color pallete was
created
in vivid colors, promoting an
energetic, unintimidating look. |
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The Process
In an effort to promote the simplicity of their product,
Fathom produced options that were inviting and
not text heavy. Testing the product and scheduling
a
demonstration were unique primary links that were
designed to stand out, but not out of place. To
quickly learn more about the company, an expanding
navigation
was built from the ground up to get users to their
destination with minimal clicks. A lively color
palette was used with lower level pages to promote
an
energetic,
unintimidating look. Imagery played a key
role on all pages.
We selected images of people to help create a friendly
tone.
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The color palette
combined with imagery of people created an inviting
layout to learn more about the company and it's products |
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The Solution
As expected, the results from this site were phenomenal.
A simple yet informative site, guests
were attracted to scheduling demos as anticipated.
Navigation was clear and allowed users to access
information quickly and accurately. |
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