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Home  Design
& Branding Online
Design Web
Site & E-Commerce Industrial
ECommerce
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Industrial
eCommerce
E-commece Web Site and Brand Identity |
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The
Challenge
This organization needed a robust site to accommodate high
volume buying and selling of new and used industrial equipment.
In addition, the site required the flexibility to handle
the changing user needs as well as evolving product listings.
A common challenge with listing machine parts is determining
their category. Although it may possess a part number, the
item may not get the exposure it needs unless it is categorized
under several subjects. After all, a part can be useful
in a variety of applications. |
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Since
other marketing collateral did not exist, much of the company
brand was
developed through the web site. Design options were critical
in this process. |
| Over 3 million new and used machines
and tools are traded on the Industrial site. |
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The
Process
After identifying the desired user's path, a wire frame
prototype of the site allows us to study the entire buy
and sell process. Having a working site in place with the
absence of design also allows us to explore alternatives
to increasing the site's performance. To maximize the acuracy
of search results, items are listed in several relevant
categories. Once a search is initiated, all options containing
any characteristic required is described and shown. The
more information you provide, the more accurate the result.
However, with this engine even minimal knowledge of the
item will produce desired results.
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Search results allowed users to
quickly find and view items that
fell within their parameters. |
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Prototypes
with undesigned interfaces were built to examine the site
functionality.
They are also an opportunity to find solutions increasing
site performance. |
The
Solution
The much anticipated tool marketplace allowed users to quickly
investigate, buy and sell machinery. Over 3 million new
and used machinery and tools are traded on the Industrial
site with numbers steadily increasing. A customer support
telephone number was added to provide added services to
users needing more assistance. The addition of this feature
also generated feedback leading to site enhancements and
customer loyalty.
Equipped with an efficient, streamlined site, Industrial
eCommerce finds themselves years ahead of the competition.
As their volume increases and customer awareness heightens,
we continue to see the site as the leader specializing only
in new and used machinery. |
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