CompXchange
User Interface and Product Design

The Challenge
Fathom had been developing branding materials for CompXchange for over a year prior to our involvement with their product line. Our first effort for this startup involved creating their corporate logo. We eventually produced all their marketing materials including their web site. Because of Fathom's experience with interface design, but more importantly our involvement with their brand development, we became ideal candidates to give a face to their core product.

The product was a program that generated compensation reports, primarily targeted to HR professionals. Accurate compensation for workforces in organizations that base pay on performance is crucial in achieving employee satisfaction.

The Process
A key requirement in the design of the program was clear navigation. The program provided a variety of features and processes, however the interface needed to communicate simplicity and clarity. In response to simplicity, we applied traditional tabs to each core function and kept content to a minimum for each step in the process. In addition, we created an expanding tree navigation within each function which allowed users to quickly access and input data. It also acted as a site map, particularly useful to new users.
We leveraged their color palette established during the corporate identity in an effort to strongly promote their new brand at every opportunity. A dominating yellow background color established the tone of this unique product and conservative blues acted as the highlights.