Workscape
Product Demonstrations and Analyst Presentations

The Challenge
You have a great product and you have a great team, but without the proper support your message can get lost in the competition. This was Workscape's dilemma prior to bringing Fathom on board. Burdened with the task of accurately conveying the power of their software and leveraging their existing branding, it was time to get our help.

Workscape builds internet solutions for Human Resources and Employee Benefits Administration. Their product is robust, flexible and efficient and is built to handle a wide variety of scenarios. Explaining the details of this strength is necessary to accurately describe their superior product.

The Process
Fathom set out determined to leverage Workscape's unique brand and color palette. It had been in existance less than a year but had been well received. Although their brand imagery consisted of only a logo and three colors, Fathom embraced the commitments Workscape had made to their identity.

Since architectural diagrams would be crucial to explaining their processes and technologies to all audiences, Fathom focused on object relationships. Toy like icons were created for viewers to quickly understand their representation. Relationships and connectivity were then explored and refined.

The Solution
The Wokscape brand became what it is today through the combination of exising and new graphical elements. This infusion allowed Fathom to strengthen their brand with innovativeness and individuality instead of what could have been instability and arrogance.

Presentations are an extremely impactful tool when properly executed. Although Fathom has created more than 50 presentations for Workscape over the years, we continually explore new avenues to improve and evolve our deliverables based on clients' changing needs, new technologies and other opportunities.

Since the development of this new standard in marketing materials at Workscape, the sales force contributes countless customer wins to these support materials. In addition, anlayst presentations have contributed to company growth and stabilty along with more effective public relation campaigns.