UDV
Product Demonstrations and Analyst Presentations

The Challenge
Fathom's experience in the wine industry is extensive. From developing bottle labels to multimedia presentations, our expertise has introduced us to some of the largest producers in California. One of these clients, Beaulieu Vineyard, had been working with Fathom in the development of several marketing materials over the years. When it's holding company, United Distillers & Vintners (UDV), saw the success of materials developed under the Fathom team, they requested our assistance.
Over the years, UDV had struggled with properly training it's sales force, employees and affiliates on the complex world of wine. Packaged presentations needed to be created in order to give these people a firm grasp of the industry. Fathom's strong background in presentations and branding, combined with our experience in the wine industry, made us ideal candidates for the job.

The Process
The presentations needed to cover a variety of important facts including the harvesting process, climate implications, varieties, marketing statistics and the industry's history. The volume of information required us to divide the course into 8 core presentations, each covering a key segment. In order to make the learning process efficient, we designed slides to be inspiring and clear. In addition, since the program was directed towards international audiences, we minimized text and leveraged diagrams and graphics when possible. Advertising campaigns, philosophies and the future of the industry helped make the course interesting and encouraging to all, especially those being introduced to the business for the first time.