| The speed
of business in the new millenium and the constantly changing
market climate: these inevitable characteristics of doing
business today are inescapable. The solutions of today are
not always the solutions of tomorrow. Although solutions
are developed with extended shelf lives, their effectiveness
will undoubtedly dimish, and so does your bottom line.
How do you produce more with less and ensure your investment
yields short and long term successes? Our solution takes
nothing more than some planning and your commitment towards
achieving not only short, but long term success in your
organization.
Short and long term success requires insight. Many professionals
today are met with challenges requiring substantial investments
up front, many with solutions designed to solve only todays
problems. Although this strategy extinguishes today's fires,
it postpones bigger issues and provides less ammunition
to fight tommorrows battles.
In response to this common obstacle, Fathom has developed
the partnership plan. It allows our clients to rely on us
for services throughout the year and guarantees them to
be prepared for today and tomorrows challenges. In addition
to being equipped with a full agency at all times, their
internal staff remains focused on their primary tasks and
unaffected by the surges marketing requests. Fluctuations
in volume throughout the year will not mean more work, just
more deliverables when you need them most. In exchange,
Fathom has created consistent low monthly costs giving you
control and consistency throughout the year.
Let's take a look at three scenarios analyzing yearly budgets
and effectivenss / quality of deliverables. Essentially
the "bang for the buck."
Day-To-Day Plan. Many
of our first time clients were victims of this plan. Asked
to achieve stellar results with fluctuating budgets and
unforeseen schedules, this marketer is forced to spend a
majority of their budget initially to achieve expected results.
This combined with underestimating costs, leaves little
resources for the coming year. As the effectiveness of their
product diminishes, money is uselessly thrown at the deteriorating
project to revive it. With predictable failure, momentum
is lost and a new vendor is chosen leading to more inconsistency,
new budgets and the start of another viscious cycle.
Big Agency Plan. Big budgets
and long commitments will afford you the priviledge of being
their client. You will meet their educated and experienced
business development team and never see them again until
it is time to renew your contract. You will most likely
see positive results at the beginning of the relationship
but do not expect this for the remainder of the year unless
you are a high profile client with a high proflie project.
Do expect to make timely, consistent, back-breaking payments
in exchange for their friendship.
Partnership Plan. This
plan was developed to keep costs consistent and reasonable
without compromising or neglecting deliverables. Materials
produced are constantly improved and evolve in order to
achieve highly effective products. Strategies are set in
place at initiation and mission critical deliverables are
targeted up front with less crucial requests being developed
during less active periods. The result is predictable, affordable
expenditures and dynamic, highly effective, results-driven
solutions.
Sound too good to be true? It isn't and our clients have
experienced it. Our experience has taught us that longer
term relationships with our clients create more successful
results. Our experience has also taught us that we need
to be better, faster and more competitive to keep our clients
as successful partners. Over 90% of Fathom clients remain
with us year after year. We look forward to exceeding your
expectations of a creative agency and including you in our
list of satisfied clients.
|
