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Phase 1
Orientation & Research |
- Identify client and Fathom team members
- Study client's competition
- Discuss directions, requirements, histories and
other relevant input
- Define goals, obstacles and project scope
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Phase 2
Concept Development |
- Choose applications & technologies
- Define content and architecture
- Develop design concepts
- Explore technical opportunities
- Develop prototype for evaluation
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Phase 3
Refinement |
- Refine design concept
- Develop script and storyboard
- Refine architecture
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Phase 4
Integration & Production |
- Execute programming & functionalities
- Develop and apply text, audio, animation and video
- Merge technology and design
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Phase 5
Testing |
- Test technology and functionality
- Refine programming for optimum performance
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Phase 6
Launch |
- Release product
- Coordinate public relations efforts
- Client training and maintenance
- Explanation of technology & design
- Provide graphic assets, templates & design
specifications
- Post-launch monitoring and optimization
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