| |
Home  Design
& Branding Brand
Identity Corporate
Identity Talaris
|
|
|
Talaris
Corporate ID & Branding
|
|
The Challenge
Because Talaris was one of many emerging high-tech companies,
it was imperative that they had a unique and distinct
corporate identity. In addition, the word Talaris, meaning
winged foot, was being used pervasively by such companies
as Goodyear and FTD. Fathom was called in to give a face
to the new company while keeping their image unique.
In addition, it would be crucial to avoid branding associations
to other winged foot symbols.
|
 |
The
business system's primary focus was on the talaria, or winged
sandal. Color
schemes leveraged a rich and conservative palette. |
Identity guidelines
were developed
to ensure consistent reproduction
of corporate symbols. |
|
The Process
In a concentrated effort to understand Talaris' postion in
the market, Fathom worked with executives to determine
a branding strategy. After a series of questionnaires and
discussions, Fathom proceeded with developing a symbol
representing the name. Focus groups were consulted and
design options were developed. |
 |
The
corporate web site introduced new design features, including
sweeping arcs
that implied motion and speed. These elements became the
primary design
element in future marketing brochures. |
|
The Solution
Fathom created a timeless symbol that embodied the soul of
the company. It communicated strength, agility and wealth
as it aligned with the company's corporate culture. It's
design enabled it to remain flexible as it appeared on
marketing collateral, tradeshow materials and online applications.
Since Fathom acted as an extension of their marketing department,
it ensured accurate reproduction of all branding efforts
and consistent development of ongoing branding tasks. |
 |
| |
Product
architecture diagrams were developed with a subtle, dimensional
approach.
Objects were designed to appear simple and approachable,
relationships were
clear and flowing. |
| |
|
|
|
 Top
of Page |
|