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Home  Design
& Branding Brand
Identity Corporate
Identity Again
Technologies
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Again Technologies
Corporate ID & Branding
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The simple and conservative
business system's focal point
was the new corporate symbol. |
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The Challenge
Just about every client we work with presents us an obstacle,
usually related to timing, budget or strategy. Again
Technolgies gave us all three. They needed to get to
market in a few weeks and normal production schedules
would be far too detrimental. In addition, being a startup,
their budget was limited, although their needs were consistent
with those of an established larger company. With the
need for a new corporate identity all the way down to
a web site, Again Technolgies hired Fathom for our experience
with getting a startup up and running in record time.
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| Several
concepts were explored in the early stages of logo development. |
The Process
The limited time frame gave little room for mistakes, excessive
review cycles or design exploration down risky paths. We
needed to be precise and develop concepts that were viable
and strong alternatives from the start. Under an accelerated
schedule, the Fathom team educated themselves on the company
and it's goals. With a firm grip on their culture, strategy
and dreams, Fathom designers jumped right into design.
Although
our traditional design process involves developing
multiple concepts and presenting them in a variety of mediums,
we needed to adjust this process to accomodate the schedule.
We aggressively pursued many design directions and acquired
feedback as quickly as possible. We avoided applying
each
concept to an entire company's marketing inventory. Review
cycles were quick and accurate, resulting in a finalized
logo in under 3 weeks. The same process was applied to
the business system, brochures and web site. |
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The
corporate web site focused on the individual and kept content
brief and clear. |
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The Solution
Under unusually challenging circumstances, Fathom was able
to give Again the identity and established corporate presence
vital to it's existance. Equipped with the support crucial
for sales, the sales team generated leads and closed deals
quicker than expected. Their innovative product became
available before the competition, giving Again a clear
advantage.
The entire launch, from contract development
to a live site, took less than six weeks.
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