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Phase 1
Orientation & Research |
- Identify client contacts and review team
- Study client competition
- Perform communications audit
- Analyze internal, partner, competitive and end
client beliefs
- Discuss directions, requirements, histories and
other relevant input
- Define goals, obstacles and project scope
- Identify existing brand strengths and weaknesses
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Phase 2
Concept Development |
- Define functional & technical requirements
- Develop design concepts
- Study concepts on print, online and relevant mediums
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Phase 3
Refinement |
- Refine design concept
- Apply concepts to print, online and relevant mediums
- Study design/logo resistence to unpredictable
situations
- Develop supporting graphic and commit to rules
& guidelines
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Phase 4
Production |
- Translate designs to mechanicals
- Coordinate production with vendors
- Quality control & vendor support
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Phase 5
Launch |
- Deliver production materials
- Release product/company
- Coordinate public relations efforts
- Client training and maintenance
- Provide graphic assets, templates & design
specifications
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