Workscape
Animated Product Presentation

The Challenge
For years, Fathom had been developing the majority of Workscape marketing materials. The corporate presentations we developed for Workscape had been particularly successful and they were ready to take them to the next level. The purpose of this next generation presentation was to educate prospective customers on the benefits and features of the Workscape products. At the time, PowerPoint presentations were the only vehicle used by marketing and sales to provide information on the company and products. Feedback from audiences revealed that a more dynamic and engaging presentation would be more efficient and impactful for audiences. In addition, many people did not have a clear understanding of the product's features, this needed to be resolved.

The Process
Fathom approached the project from the perspective of a Workscape customer. We simulated questions asked from prospects; why is this product valuable to my company? how does it work exactly? what does it look like? These questions generated storyboard concepts that answered all concerns. The solution addressed each of these core questions in three parallel stories. We created individuals in real life scenarios using the Workscape product. As they used the product, the story would cut to animated diagrams revealing the technologies at work.